Websites, branding and SEO for custom home builders in Edmonton, across Alberta and well beyond. Built around how people actually buy a home: slowly, carefully, and mostly before they ever pick up the phone.
A custom home is the largest purchase most people ever make from someone they have never met. These five questions get answered long before anyone picks up the phone, and the website is where they get answered.
Buyers shop by neighbourhood and by style. Every finished home becomes its own page, with the community, the size, the features that mattered and the photography shown at full strength.
The most searched question in the market and the one almost nobody answers. A clear range, explained properly, earns the enquiry before anyone else gets a look at it.
A timeline with real phases, so the months between signing and possession stop feeling like a black box.
Names and faces of the people on the job. In a purchase this size, knowing who picks up the phone is worth more than any feature list.
Warranty, licensing and the way you handle a problem. Said plainly, it stops being the question they were afraid to ask.
Every kind of builder gets chosen a little differently. The work bends to the way your buyers actually shop, whether they are planning a forever home or a backyard studio.
Fully custom homes on the client's lot or yours. The site leads with finished work, a clear process and an honest range.
High end homes where restraint does the selling. Large photography, quiet typography and a private enquiry path for serious buyers.
Skinny homes, duplexes and garden suites in mature neighbourhoods, with pages built around the communities you already build in.
Homes outside city limits, where buyers search by county and by lot. Service area pages that match the way they look.
Design and construction under one roof. A site that shows both halves of the work and why that matters to the client.
Major renovations, additions and suites. Before and after stories told properly, with the scope explained in plain words.
Move in ready homes with availability, floor plans and open house times you can update yourself in minutes.
Backyard structures and garden offices. A category we already helped shape with Furda Builds.
Each layer answers part of what a buyer is already asking. Take the whole thing, or start with the layer that is costing you the most.
Every home you finish becomes a page that works twice: once for the buyer comparing you to three other builders, and once for the search result that brought them there.
Project page template. CMS build. Photography direction. Neighbourhood and style tagging.
Process, timeline, an honest cost range, warranty and licensing, and the people who will actually be on the job. These are the pages that turn a browser into a phone call.
Process and timeline. Cost ranges. Warranty and licensing. The team.
Someone planning a build searches by neighbourhood, by style and by budget, then reads reviews before they ever reach your homepage. All three are handled on purpose.
Local search. Google Business Profile. Community pages. Reviews.
A form that asks about the lot, the timeline, the range and the style turns your inbox into a shortlist. You spend the week on conversations that can actually become a build.
Qualified enquiry form. Routing and notifications. Follow up templates.
What a custom home builder website actually needs. Every page earns its place by answering a buyer, ranking for a search, or both.
Who you build for, where you build and the homes you are proudest of, all before the first scroll ends.
Every finished home, filterable by community, style and size, so a buyer finds their kind of house in seconds.
One page per home with photography, square footage, the brief and the details that mattered. Each one ranks on its own.
A page for every neighbourhood and town you build in, with the homes finished there and what building there involves.
Lot, design, permits, build and possession, with an honest duration for each phase.
A clear range and what moves it: size, finish level, lot conditions and design choices. Often the most valuable page on the site.
A library of starting points buyers can save, share and bring to the first meeting.
New home warranty coverage, licensing and how service requests are handled, said plainly.
The people who design, manage and build, with real names and real photos.
A form that asks about lot, timeline, budget and style, then routes every enquiry to the right person.
Furda Builds makes saunas, lounges, pool houses and outdoor offices. Branding, a full website and the search work behind it, built as one thing rather than three separate jobs.
Read the Furda Builds case studyThey search a neighbourhood. Project pages tagged by community and by style are what put you in front of someone planning a build two streets over.
Search for a builder is local, visual and slow. Three things move it, and they are the three things we focus on.
Rank for the searches buyers actually type: a custom home builder in Glenora, modern infill in Westmount, acreage homes near Stony Plain.
Categories, services, service areas, fresh photos and a simple habit for asking every finished client for a review. This is what fills the map results.
Cost, timeline and process pages written clearly enough that Google AI Overviews, ChatGPT and Perplexity cite you when someone asks who to build with.
Edmonton, St. Albert, Sherwood Park, Spruce Grove, Leduc, Calgary, Red Deer, Canmore and the rest of Alberta, British Columbia from Kelowna to Vancouver, and builders anywhere in Canada and the United States.
The business, the buyers you want more of, and the questions your enquiries keep asking. No mockups yet.
Positioning, the words that carry the offer, and the structure of the project page system. Settled before design begins.
Identity, pages and motion, refined in the open. You see the work every week, so the launch is never a reveal.
Built, tested and launched, then handed over with training. Search foundations go in at the same time, not afterwards.
Our prices are published, because we are about to ask you to publish yours. Every project gets a written scope and price before any work begins.
Starting price for a builder website with project pages you can update yourself.
Starting price for a name, mark, type and colour system that looks as considered as your homes.
Starting price for ongoing SEO, Google Business Profile care and new community pages.
Good. Referred buyers still look you up, and they look harder than anyone, because someone they trust put their name on you.
Instagram earns attention beautifully. It just cannot be found at eleven at night by someone searching, and it cannot hold a cost page or a project archive.
Then this is the right moment. What you build now fills the season after the one you are already committed to.
You do not need a number. You need a range and the reasons it moves. That is the part buyers are looking for, and it is the part that settles expectations before anyone reaches your inbox.
Three to six weeks for most brands and websites, depending on scope. You get a real timeline on the first call and we hold ourselves to it.
Not at all. Many of our builders are in Edmonton and across Alberta, and we work with builders in British Columbia, the rest of Canada and the United States just as easily. Every meeting can happen on a call.
Yes. Sites are built in Webflow with a proper CMS, so adding a finished home is a simple form: photos, community, size and style. The gallery, the community pages and the search tags update on their own.
We direct it. We write the shot list each project page needs and brief your photographer, so every home is shown at full strength and every image has a job to do.
Websites start at $1,900, brand identity at $2,400 and ongoing search at $750 a month. Most builders land somewhere between a focused site and the full system, and you see a written scope and price before anything starts.
Your Google Business Profile and searches for your name improve within weeks. Community and project pages usually take three to six months to earn steady rankings, and they keep compounding with every home you finish.
Enquiries for a spring start arrive between February and May, which means the brand and the website get built through the autumn. If you want a full spring, the work happens now.
See what it costsWorking with builders across Alberta, British Columbia, Canada and the United States. We reply within one business day.