Email marketing for small business, set up properly. We build Klaviyo and Mailchimp accounts, branded templates and automated flows that welcome new customers, follow up on interest and bring people back, so a single sale can become a relationship.
Email is the one channel you own outright. No algorithm decides who sees it, and the list stays yours if a platform changes its rules. For a small business, a few well built automated emails can carry the relationship after the first order or enquiry, quietly, every day of the year.
Klaviyo suits online stores, especially on Shopify, because it reads purchase and browsing data. Mailchimp suits many service businesses that need clean newsletters and simpler automation. We also work in GoHighLevel, and recommend whichever fits your business and your team.
Flows are emails that send themselves when someone takes an action: joining your list, browsing a product, leaving a cart or completing a purchase. Set up once and reviewed regularly, they keep working without anyone pressing send.
Every email is designed to match your identity, with your type, colour and tone, and built to read cleanly on a phone. Your team gets reusable templates, so a new campaign is quick to put together and always looks consistent.
Contractors, clinics and firms benefit too. A welcome note after an enquiry, a thank you after the job and a gentle review request can all run automatically, keeping you in mind for the next project and the next referral.
Good email starts with people who asked to hear from you. Signup forms, consent and unsubscribe links are set up with care, so the list grows cleanly and your emails keep landing where they should: in the inbox.
Start with the setup or go straight to a full revenue system. Every piece is built in your own account, so the list, the data and the flows always stay yours.
Your Klaviyo or Mailchimp account configured properly from the start: sending domain authentication, signup forms, list structure and the connection to your website or Shopify store. These are the foundations good delivery rests on.
Account setup. Domain authentication. Signup forms. Integrations.
A welcome series that introduces the business and what makes it worth choosing, plus browse and cart reminders that follow up gently when someone shows interest but has not quite decided yet.
Welcome series. Browse follow up. Cart reminders.
Thank you emails, care guides, review requests and timely prompts for the next purchase. This is where a single order becomes a longer relationship, without anyone needing to remember to send a thing.
Order follow up. Review requests. Repeat purchase prompts.
Planned newsletters and seasonal campaigns, designed and written in your voice, with a plain report on opens, clicks and revenue so you can see which emails are earning their place in the inbox.
Campaign calendar. Design and copy. Segments. Monthly report.
Lewis Park is an Alberta rug retailer whose customers take their time before buying. Alongside the new brand, the Shopify rebuild and the search retainer, we built their email programme: welcome, browse, cart and post purchase flows that carry the relationship on after the first order.
Read the Lewis Park case studyWe look at how customers find you, what they buy or book, and where they pause before deciding, so the first flows focus on the moments that matter most.
A written plan sets out the platform, the list structure, the flows to build first and the tone of voice. You approve it before anything is set up.
Templates and flows are designed and written in your brand, then tested before anything sends. You review every email and see the work take shape each week.
The flows switch on, your team learns how to send campaigns, and a handover guide shows where everything lives. Ongoing campaign support is available month to month.
Email work is scoped in writing before it begins. Booking email alongside a website or brand project saves 10 percent, and three or more services save 15.
Platform, templates and your first flows, set up properly in your own account and ready to grow.
Welcome, browse and post purchase flows built as one system, designed to turn first orders into repeat customers.
Design, development and campaigns on call each month, for businesses that want email handled alongside everything else.
For most, yes. Email reaches people who already know you, costs little to send and keeps working through automation. A small business can run a handful of flows that bring in repeat orders, reviews and referrals without adding hours to anyone's week.
Klaviyo is an email and SMS platform built for online stores. It connects closely with Shopify and uses purchase data to send the right email at the right moment. If you run a store, it is usually the strongest choice. Service businesses often do well with Mailchimp instead.
Start with a welcome flow for new subscribers, then add follow ups based on what people do. Stores gain the most from browse, cart and post purchase flows. Service businesses do well with an enquiry follow up, a thank you after the job and a review request.
Often enough that people remember you, and not so often that it becomes noise. For many small businesses that means one or two campaigns a month, with automated flows doing the everyday work in between. Relevance matters far more than frequency.
Yes, completely. Every account is set up in your name from day one, so the list, the templates and the data stay with you. If you ever change who manages your email, everything carries on without starting over.
Yes. Canada's anti spam law, known as CASL, expects consent before you send marketing email, clear identification of who is sending, and a working unsubscribe link in every message. We set up your forms and templates with those basics in place from the start.
Tell us what you sell and which platform you use today. We will reply with a clear first step.