Industrial website design, branding and SEO for diesel and equipment repair shops, fabricators, oilfield service companies, unions and associations across Alberta. Clear capability, safety shown plainly and a straight path to a quote, built for the people who sign off on the work.
Industrial work is rarely an impulse purchase. A fleet manager, a maintenance planner or a procurement lead is comparing a shortlist, often with a vendor checklist beside them. They want capability, certification, capacity and a contact who answers. When those are easy to find, you stay on the list.
Buyers search by make, component and job type. Pages built around the equipment you service, the components you rebuild and the capacity of your shop let a planner confirm the fit in seconds instead of waiting on a callback.
Safety programmes, certifications and insurance often decide who gets added as a vendor. We give them a clear home on the site, with documents ready to download, so a safety coordinator can find what they need and pass it along.
Mobile service, field crews and after hours support are real advantages for companies running equipment far from town. Service area pages and a clear dispatch contact make that reach obvious, whether the job is in Nisku, Fort McMurray or somewhere in between.
A named contact, a direct number and honest hours matter more here than almost anywhere. We put them where a stressed operator will look first, on every page and on the phone screen, with a form for work that can wait.
Unions and associations serve people who return every week. Dispatch notices, training, news and member portals need a structure your own staff can keep current, which is exactly what we built for Boilermakers Lodge 146.
Each part answers a question an industrial buyer or member already has. Start with the one that costs your office the most time on the phone, or take the full build.
Services, equipment, components and certifications, organised the way a planner actually searches. Each page is written plainly, carries real photos from your shop floor and gives a direct route to a quote or a call.
Service architecture. Equipment and brand pages. Copywriting. Photography direction.
Many industrial firms carry decades of reputation in their name and colours. We refine what you already have into a tidy system that holds up on coveralls, service trucks, proposals and the website.
Brand refresh. Logo suite. Colour and type. Usage rules.
Technical SEO, pages matched to the searches buyers and planners type, and AI visibility so assistants can describe what you do accurately. Built for the queries that bring work, not just traffic.
Technical SEO. Keyword strategy. Local SEO. AI optimisation.
News, dispatch notices, job postings, bulletins and memorials, each with its own simple posting section. Your staff update them in minutes, so the site stays current without a developer on call.
CMS setup. Posting sections. Member portal connection. Training and handover.
For a union speaking for thousands of Alberta boilermakers, Lodge 146, we refreshed the brand from the Lodge's own heritage, designed the site in Figma, built it in WordPress, structured the news and memorial sections, connected the member portal and handled search and DNS. Staff now keep it current themselves.
Read the Boilermakers Lodge 146 case studyOne focused working session with the people who field the calls: owners, service managers, dispatch. We map who searches for you and what they need to see.
A written brief sets the site structure, the capability list, scope, timeline and investment. You approve it before any design starts, so the plan holds.
Designed in Figma and shared weekly. Pages are built around real work photos and the equipment you actually run, so the site reads like your shop and nobody else's.
Built on the platform that suits your team, launched with search foundations and DNS handled, then handed over with training and a recorded walkthrough.
Prices are published and every scope is confirmed in writing before work begins. Full ownership transfers to you when the final payment clears.
Starting price for a capability focused site with service, equipment and contact pages your team can update.
Marks, type, colour and guidelines, ideal when a long established name deserves a refresh that keeps its history.
A technical review, keyword research and a clear list of priorities, written in plain language for your team.
An industrial website should show what you service, where you work, your safety credentials and who to call, all within a click. Beyond that, strong sites add equipment and component pages, real shop photography and a quote form that asks the right technical questions.
Yes, when it targets the searches that lead to real work. Planners and fleet managers do search for specific repairs, components and services, and increasingly ask AI assistants for vendor shortlists. We focus on those queries rather than broad traffic, and we never promise rankings.
Yes. We rebuilt the website for Boilermakers Lodge 146, a union representing thousands of boilermakers across Alberta, including news and memorial sections, a connected member portal and a refreshed brand. Member sites need a structure staff can maintain, and that is where we start.
Yes. We are based in Edmonton and work with businesses across Alberta and beyond, mostly on calls and shared progress links. Field service companies benefit from clear service area pages, so we plan those around the regions your crews actually cover.
Yes. We build a clear section for safety programmes, certifications, insurance and prequalification details, with documents that can be downloaded or requested. It saves your office from sending the same files again and again to every new vendor contact.
The best platform is the one your team can run comfortably. We build in Webflow, WordPress, Shopify and Framer, and choose based on who will maintain the site, what it connects to and your budget. Lodge 146, for example, runs on WordPress.
Send a paragraph about your shop or your members, and you get a written next step.