A launch that looks as ready as the product.

Startup branding, product websites and launch support for SaaS and technology companies in Edmonton, across Canada and the United States. Brand, site and search plan built together, so the first people who find you understand it quickly.

What an early customer needs to believe.

An early customer, an investor or a first hire lands on your site with one question: is this real, and is it for me? They decide fast, often on a phone, often from a link someone shared. The brand, the words and the product site have to answer together.

01

What does it do, in one sentence?

Positioning comes first. We work out the plain line that makes the right person lean in, then build the homepage, the product pages and the pitch around it. Most of the clarity a launch needs is found here.

02

Does it look like a company that will last?

A considered identity signals that someone has thought carefully about the details, which is exactly what buyers want to believe about your product. We build marks, type, colour and a design language that carries into the interface.

03

Can I see how it works?

Product tours, clear screenshots, short motion and a pricing page that answers the obvious questions. We design these so the value is visible before anyone books a demo or starts a trial.

04

Can your team ship changes without a developer?

Startups move weekly. We usually build marketing sites in Webflow or Framer so founders and marketers can publish pages, changelogs and posts themselves, while the engineers stay focused on the product.

05

Will people find us after launch day?

Launch traffic fades, search compounds. We plan technical SEO, comparison and use case pages, and content written clearly enough for Google AI Overviews, ChatGPT and Perplexity to cite, from the first build onward.

From first idea to public launch.

Four pieces that tend to be needed at the same moment. We can deliver them as one connected project, or one at a time as your runway allows.

01

Positioning and brand

A name, mark, type, colour and a voice that suit both the investor deck and the product interface. Everything is documented so a growing team keeps it consistent without a designer in every meeting.

Included

Positioning. Logo suite. Colour and type. Brand guidelines.

02

The product website

Homepage, product and feature pages, pricing, about and a clear signup or demo path. Designed from a blank page and built so the site can grow as quickly as the roadmap does.

Included

Site architecture. Webflow or Framer build. CMS. Motion.

03

Launch assets

Social graphics, launch announcements, an email to your waitlist and the templates you will keep using after the first week. Everything matches the brand, so the launch looks planned rather than rushed.

Included

Launch graphics. Announcement email. Social templates.

04

Search and lifecycle email

Technical SEO and AI visibility from the start, plus welcome and onboarding emails that turn signups into active users. Built on Klaviyo, Mailchimp or the platform your product already uses.

Included

Technical SEO. AI optimisation. Email platform. First flows.

We built our own product first.

Alkovey is our own workspace platform for creative studios and freelancers. We built the brand from nothing, designed the product, and built the marketing site and the application behind it, including invoicing, a CRM, bookings and an AI layer. Search, AI visibility and email now run on top.

Read the Alkovey case study

Four phases, built for momentum.

01

Discover

A focused sprint, inspired by the Google Ventures method, where we hear your vision, the language your early customers use and the questions investors keep asking.

02

Define

Positioning, messaging and site structure are written into one brief with scope, timeline and investment. You approve it before any design work begins.

03

Design

Brand and pages develop together, and you see progress every week. Motion is added only where it helps someone understand the product faster.

04

Deliver

Launched, tested and handed over with training, a recorded walkthrough, and every account, file and domain in your company's name from day one.

Priced for an early runway.

Our prices sit deliberately at the lower end of the market, and scope is shaped around the budget in front of us. Every figure is confirmed in writing first.

Full identity
$4,450

Marks, type, colour and guidelines that carry from the pitch deck all the way into the product interface.

Growth website
$5,750

Starting price for a larger product site with feature pages, pricing, a CMS for posts and room to grow.

Launch pad bundle
$3,000

Launch assets, an announcement email and social templates, designed to match the brand on the day you go public.

See full services and pricing

Straight answers.

How much does startup branding and a website cost?

Brand identity starts at $2,400, with a full identity at $4,450, and websites range from $1,900 to $5,750 depending on size. Many startups combine the two, and booking two services together saves 10 percent. Scope is always confirmed in writing first.

Should a startup build its marketing site in Webflow or Framer?

Both are strong choices for a marketing site, because your team can publish without a developer. Webflow suits content heavy sites with a blog, changelog or resource library, while Framer suits smaller, motion led sites. We recommend based on who will run it.

Do we need branding before we launch?

You need enough brand to look credible and consistent, which is usually a mark, type, colour and a clear message. A brand starter covers that well, and it can grow into a full identity once you have customers and a clearer story.

How long does a startup brand and website take?

Most brand and website projects take three to six weeks, depending on scope. If you have a launch date, tell us on the first call and we will say honestly whether the timeline fits and what to prioritise.

Can you help with SEO and AI search for a SaaS product?

Yes. We plan technical SEO, feature and comparison pages, and clear answer content so Google AI Overviews, ChatGPT and Perplexity can describe your product accurately. Retainers start at $750 a month, billed monthly with a written report and no long contracts.

Do you work with established tech companies too?

Yes. BKY Technologies, an established IT services company in Edmonton and Calgary, came to us for search. The retainer grew into advertising strategy, social support and ongoing site maintenance, with BL3SSED acting as their web partner on call.

Do you design the product interface as well?

We can. For Alkovey we designed the full product and built the platform behind the marketing site. For most startups we focus on the brand and the marketing site, then hand the design language to your product team so both feel like one company.

Keep reading.

Launch looking like you mean it.

hello@bl3ssed.ca

Tell us what you are building and when it goes live. Expect a reply within one business day.