Furda Builds

Furda Builds makes luxury outdoor amenities. Saunas, lounges, pool houses and outdoor offices, with more coming. The kind of thing people picture for a season before they ever ask for a price.

We came in at the very start, with the craft already there and nothing yet built around it. No identity, no website, and nothing for a homeowner to find while they were still deciding.

We started with the brand. Marks, type, colour and the rules that keep it consistent, built to sit beside the quality of the product rather than shout over it.

Then the website, designed from a blank page and built to carry a considered purchase, with the copy and the strategy ours as well. What each page has to prove, who it has to convince, and what the obvious next step is.

Since then we have run the search side on a retainer. Technical foundations, page targeting, AI visibility and an editorial calendar built around the questions homeowners actually type before they hire anyone. We keep the site current at the same time.

Furda now turns up while people are still deciding, with a brand that matches the work and pages that do the early part of a sales conversation before the phone ever rings.

Word of mouth still does plenty. It finally has something working alongside it.